McDonald's Opens New CosMc's Restaurants
49 weeks ago
McDonald's is testing a new restaurant format with customizable drinks and treats designed to appeal to afternoon snackers, while grabbing sales from competitors like Starbucks and Dunkin'.
McDonald's say it's opening 10 CosMc's restaurants through the first half of next year. One will be near the company's headquarters in Chicago and the rest will be in Texas.
McDonald's says CosMc's is designed to fill a mid-afternoon slump in sales, but the complexity of the drinks it will offer make it impossible to fit into its existing restaurants.
CosMc's is named after a space alien character that McDonald's introduced in the 1980s.
McDonald's say it's opening 10 CosMc's restaurants through the first half of next year. One will be near the company's headquarters in Chicago and the rest will be in Texas.
McDonald's says CosMc's is designed to fill a mid-afternoon slump in sales, but the complexity of the drinks it will offer make it impossible to fit into its existing restaurants.
CosMc's is named after a space alien character that McDonald's introduced in the 1980s.
